Core Digital Media RPA Case Study

Flexible automation for even complex processes powers transformation.

With Automation Anywhere, the team automated complex processes, relying on smart technology to adapt to changing circumstances. In a few months, they automated data extraction for 29 online publishers, gaining valuable consumer behavior insights and real-time performance data. This resulted in saving 300 hours, equal to $150K annually.

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Customer Quote

We were able to launch 3,000 additional ads for one publisher in a single month, all because we had the time and the resources to focus our energy on more strategic projects.

Sujay Kar
Director of Business Intelligence, Core Digital Media

Customer achievements.

Customer Achievements

300

Person-hour savings monthly

$150k

Annual cost savings

Faster access to customer data

Time savings from intelligent automation enables business and revenue growth.

Using automation technology from Automation Anywhere, Core Digital saves around 300 person-hours per month, equivalent to approximately $150,000 per year. This enables the team to allocate more time to revenue-generating activities. Sujay Kar, Director of Business Intelligence, highlights the impact by stating that they were able to launch 3,000 additional ads for one publisher in a month due to the increased time and resources available for strategic projects. Furthermore, access to data has significantly improved, allowing for faster decision-making. Previously, data was only available in the afternoon, but now it can be accessed in the morning, providing real-time insights into the business.

Processes automated.

Data-Extraction Processes

Just getting started on their automation journey.

Core Digital Media plans to automate data-extraction processes for the rest of its online publishing partners.

Customer Quote

Before Automation Anywhere, we didn’t have access to this data until mid-afternoon at the earliest. Now we can have it first thing in the morning, giving us a much better opportunity to detect what’s happening in the business, right this minute.

Sujay Kar
Director of Business Intelligence, Core Digital Media